Compare brands
Two competitors, side by side.
Higher craft fact
Nike — 71 vs 86
Nike — 71 vs 86
Sends more often
Nike — 2.2/wk vs 1.7
Nike — 2.2/wk vs 1.7
Discounts deeper
On — 15% vs 0%
On — 15% vs 0%
More urgency
Nike — 10% of sends
Nike — 10% of sends
Head-to-head on craft, offers, and cadence only — all observable on both sides. We never compare performance we can't see.
ON
craft 71
On
on.com
Send frequency
1.7 /wk
↑ 29% vs first half
Max discount
15% off
↑ 10→15%
Offer repetition
1×
10% off repeated
Urgency language
0%
0% use emoji
Recent emails
Observed-signal analysis
On is running a discount-escalation ladder into a promo peak.
- Cadence is ramping 29% — from 1.5 to 1.9 sends/week. They lean in as a promo window approaches.
- Discount depth 10% → 15% (peak 15%) — a classic escalation ladder, not one flat sale.
- 0% of subjects use hard-deadline urgency.
The play → Match their cadence ramp into your next sale window and test a deeper-than-usual discount framed with a hard deadline. Watch for the 10% off repeat as your signal to counter-promote.
NI
craft 86
Nike
nike.com
Send frequency
2.2 /wk
↓ 25% vs first half
Max discount
0% off
full price
Offer repetition
0×
none
Urgency language
10%
10% use emoji
Recent emails
Observed-signal analysis
Nike is running a full-price, brand-led program.
- Cadence is cooling 25% — they've eased off recently (2.5→1.9/wk).
- No explicit discounts in the captured window — a brand-led, full-price posture.
- 10% of subjects use hard-deadline urgency and 10% use emoji.
The play → They win on brand, not price — don't get baited into a discount war. Counter with product storytelling and cadence, not deeper markdowns.