BR
Brooks
18 emails observed · May 2–Jul 7 · 9 weeks email: seeded
Prototype — illustrative seed data; the signal math is real. Production reads collected email + public ad libraries (Plane A).
Send frequency
1.9 /wk
→ 0% vs first half
Max discount
30% off
↑ 20→30%
Offer repetition
4×
20% off repeated
Urgency language
22%
0% use emoji
Craft & tactics
How well their emails are built — from the creative alone. Never a performance claim.
across 18 sends · 0 with captured HTML — mostly subject-only, so scored on partial signals
Urgency language on 22% of captured sends.
What we can't see
- We never show Brooks's opens, clicks, or revenue — nobody outside their account can, and we won't pretend to.
- Craft is graded from the creative only. Emails without captured HTML are graded on the subject line alone (and flagged "low observability").
- Observed from our subscription — 18 sends since May 2. Cadence & offer reads are "in our sample."
Deliverability & sender auth
grade CPublic authentication posture from live DNS — deterministic, zero performance implication. ● live DNS
SPF ✓DMARC !BIMI !MX ✓
Hover a chip for the raw record. Compare all competitors →
Email creative — the sends we captured · click any email for its craft breakdown
Observed-signal analysis
Brooks is running a discount-escalation ladder into a promo peak.
- Steady cadence at ~1.9 sends/week — a consistent, non-promotional rhythm.
- Discount depth 20% → 30% (peak 30%) — a classic escalation ladder, not one flat sale.
- The 20% off offer repeated 4× across sends — repeated re-use is an observed signal of a prioritized offer (we can't see its performance).
- 22% of subjects use hard-deadline urgency.
The play → Match their cadence ramp into your next sale window and test a deeper-than-usual discount framed with a hard deadline. Watch for the 20% off repeat as your signal to counter-promote.
See what's working
Get the full teardown + a weekly alert when Brooks changes tactics. Free, no card.
Stored in the app DB for this MVP.
Send cadence
emails / week · observedThe Wall — captured ad creative · observed run-length, never spend
google◷ 65d
Brooks Running Shoes
Shop Now →Find your perfect fit. Support, cushion, and speed for every runner.
● ad library
◷ 44d
The Ghost 17 delivers smooth, balanced cushioning for every mile.
● ad library
tiktok◷ 40d
Feel the Glycerin
Learn More →Nitrogen-infused cushioning that feels like running on air. Try it.
● ad library
◷ 36d
The Adrenaline GTS 24 keeps you aligned mile after mile. Run supported.
● ad library
◷ 11d
Our Memorial Day event is here. Save on top running shoes now.
● ad library
⭐ Offer-drift — one competitor, every channel
What Brooks promised on ads vs email, on the same dates — two observed facts, never a verdict. Only we can render this: we already hold the email corpus. ● cross-channel
● No offer mismatch in the captures we hold — offers aligned on the dates we can see.
Ads
25%
Email
20%20%25%25%20%20%30%30%
No offer mismatch in the captures we hold.
All sends
| Date | Subject line |
|---|---|
| Jul 7 | Run happy: our favorite summer picks |
| Jul 4 | 30% off select styles — last chance this weekend 30% off urgency |
| Jul 1 | Summer sale: up to 30% off select styles 30% off |
| Jun 27 | New arrival: Caldera 8 trail runner |
| Jun 23 | How to know when it's time for new shoes |
| Jun 18 | 48 hours left: 20% off select styles 20% off urgency |
| Jun 15 | Take 20% off — this weekend only 20% off |
| Jun 11 | New colorways in the Ghost family |
| Jun 6 | Gear up for summer miles |
| Jun 2 | Meet the Adrenaline GTS 24: support that moves with you |
| May 28 | Last chance: 25% off ends today only 25% off urgency |
| May 25 | Memorial Day: 25% off select running shoes 25% off |
| May 21 | New arrival: Hyperion Max 2 for speed days |
| May 17 | Why the Glycerin 22 feels like running on air |
| May 13 | 20% off ends tonight ⏰ 20% off urgency |
| May 10 | Save 20% on select styles this week 20% off |
| May 6 | Find your perfect fit with our shoe finder |
| May 2 | The new Ghost 17 has landed |