Gravitydefyer

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Brands

Gravitydefyer

Brand profile

footweargravitydefyer.com

This brand at a glance

Campaign frequency
4.8/wk
Max discount
30% offsteady
Offer repetition
7×30% off repeated
Urgency language
24%

Coverage ⓘ

Promo band ⓘ
1

Email creative

Creative opens for accounts tracking Gravitydefyer ⓘ

Unlock freeBrowse teardowns
Strategy & insights

Changes ⓘ

Offer: a percentage off → free shipping

Oct 12

Offer: free shipping → a percentage off

Oct 10

30% off repeated 7×

Oct 7

Discount 15% → 30%, deepest in 32 days

Sep 24

Send timing ⓘ

When they send campaigns

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Sun
Mon
Tue
Wed
Thu
Fri
Sat
Busiest day ⓘ
Sun
Busiest hour ⓘ
1:00
Sends placed ⓘ
20
Urgency authenticity ⓘ
100% of deadlines held
deadlines hold 1 of 5 claims checked · last 30 days

Every deadline we could check actually ended something.

How they grow their SMS list ⓘ

No SMS opt-in call in 21 captured emails

What this teardown can and cannot see ⓘ

Can see

Broadcast + lifecycle emails

Observed from our subscription · 21 captured sends

Cannot see

never Their opens, clicks or revenue

by design Abandonment, back-in-stock & price-drop flows

not measurable How their SMS performed

one inbox Send hour = one inbox

What we can say so far ⓘ

  • 35 captured sends over 57 days
  • 3.2 campaigns / week
  • deepest offer seen 30% off
  • 8 of 35 used deadline language
Toward a seasonal read
35

Creative evolution ⓘ

  1. Sep 22 → Sep 24 variant2 sends
  2. Sep 24 → Sep 24 variant1 send
    Changed: images 16 → 23 · words 489 → 553 · craft 69 → 75
  3. Sep 24 → Sep 27 variant1 send
    Changed: images 23 → 22
  4. Sep 27 → Sep 27 variant1 send
    Changed: images 22 → 23
  5. Sep 27 → Sep 30 variant1 send
    Changed: images 23 → 22
  6. Sep 30 → Oct 2 variant2 sends
    Changed: images 22 → 16
  7. Oct 2 → Oct 4 variant1 send
    Changed: images 16 → 1 · buttons 1 → 0 · words 485 → 100 · craft 72 → 58
  8. Oct 4 → Oct 7 variant2 sends
    Changed: images 1 → 16 · buttons 0 → 1 · words 100 → 488 · craft 58 → 68
  9. Oct 7 → Oct 8 variant1 send
    Changed: images 16 → 18 · craft 68 → 73
  10. Oct 8 → Oct 9 variant1 send
    Changed: images 18 → 10 · words 489 → 567
  11. Oct 9 → Oct 10 variant1 send
    Changed: images 10 → 18 · words 567 → 487 · craft 77 → 70
  12. Oct 10 → Oct 11 variant1 send
    Changed: images 18 → 9 · words 487 → 606 · craft 70 → 82
  13. Oct 11 → Oct 12 variant1 send
    Changed: images 9 → 8 · words 606 → 559
  14. Oct 12 → Oct 13 variant1 send
    Changed: images 8 → 17 · words 559 → 488 · craft 80 → 70
  15. Oct 13 → Oct 15 variant1 send
    Changed: images 17 → 16
  16. Oct 15 → Oct 19 variant1 send
    Changed: images 16 → 11
  17. Oct 19 → Oct 21 variant1 send
    Changed: images 11 → 19 · craft 74 → 64
  18. Oct 21 → current variant1 send
    Changed: images 19 → 20

The read ⓘ

4 findings and the recommended play are behind the unlock.

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Send cadence ⓘ

Craft & tactics ⓘ

Deliverability & sender auth ⓘ

grade C
SPF ✓DMARC !BIMI !MX ✓
Preheader issues on the captured email: preheader may truncate (>130 chars)
Hover a chip for the raw record. Compare all competitors →

Recent sends · 1 of 1

All 21Campaigns 20✓ Flows 1Transactional 0
DateSubject lineChannelKindOfferDeadlineCraft
Oct 10Comfort is Just a Few Clicks Away!👟 Email Flow · abandoned cart 15% — 82
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