Gravitydefyer
Brand profile
footweargravitydefyer.com
This brand at a glance ⓘ
Coverage ⓘ
Promo band ⓘ
1
Email creative
Creative opens for accounts tracking Gravitydefyer ⓘ
Strategy & insights
Changes ⓘ
Offer: a percentage off → free shipping
Oct 12
Offer: free shipping → a percentage off
Oct 10
30% off repeated 7×
Oct 7
Discount 15% → 30%, deepest in 32 days
Sep 24
Campaigns +185%: 19 vs 5
Promotion 43% → 90% of sends
Send timing ⓘ
When they send campaigns
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Busiest day ⓘ
Sun
Busiest hour ⓘ
18:00
Sends placed ⓘ
27
Urgency authenticity ⓘ
50% of deadlines held
mixed
2 of 8 claims checked · last 90 days
| Claimed | Subject | Offer | What happened next |
|---|---|---|---|
| Sep 21 | Only 24 HOURS left to save 15%! ⏰ | 15% | 15% was still running on Sep 24 |
How they grow their SMS list ⓘ
No SMS opt-in call in 35 captured emails
What this teardown can and cannot see ⓘ
Can see
Broadcast + lifecycle emails
Observed from our subscription · 35 captured sends
Cannot see
never Their opens, clicks or revenue
by design Abandonment, back-in-stock & price-drop flows
not measurable How their SMS performed
one inbox Send hour = one inbox
What we can say so far ⓘ
- 35 captured sends over 57 days
- 3.2 campaigns / week
- deepest offer seen 30% off
- 8 of 35 used deadline language
Toward a seasonal read
35
Creative evolution ⓘ
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Aug 26 → Aug 26 variant1 send
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Aug 26 → Aug 26 variant1 sendChanged: images 11 → 12 · words 560 → 605
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Aug 26 → Aug 31 variant1 sendChanged: images 12 → 1 · buttons 1 → 0 · words 605 → 16 · craft 79 → 40
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Aug 31 → Sep 14 variant1 sendChanged: craft 40 → 82
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Sep 14 → Sep 14 variant1 sendChanged: images 1 → 9 · buttons 0 → 1 · words 27 → 721 · width 470px → 100px · craft 82 → 74
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Sep 14 → Sep 15 variant1 sendChanged: images 9 → 12 · words 721 → 605 · craft 74 → 81
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Sep 15 → Sep 16 variant1 sendChanged: images 12 → 7
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Sep 16 → Sep 18 variant1 sendChanged: images 7 → 9 · words 614 → 557
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Sep 18 → Sep 18 variant1 sendChanged: images 9 → 15 · words 557 → 1209
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Sep 18 → Sep 20 variant1 sendChanged: images 15 → 9 · words 1209 → 561
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Sep 20 → Sep 20 variant1 sendChanged: images 9 → 15
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Sep 20 → Sep 21 variant2 sendsChanged: images 15 → 13 · words 600 → 1227
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Sep 21 → Sep 22 variant1 sendChanged: images 13 → 11 · words 1227 → 562 · craft 74 → 83
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Sep 22 → Sep 24 variant2 sendsChanged: images 11 → 16 · words 562 → 489 · craft 83 → 69
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Sep 24 → Sep 24 variant1 sendChanged: images 16 → 23 · words 489 → 553 · craft 69 → 75
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Sep 24 → Sep 27 variant1 sendChanged: images 23 → 22
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Sep 27 → Sep 27 variant1 sendChanged: images 22 → 23
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Sep 27 → Sep 30 variant1 sendChanged: images 23 → 22
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Sep 30 → Oct 2 variant2 sendsChanged: images 22 → 16
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Oct 2 → Oct 4 variant1 sendChanged: images 16 → 1 · buttons 1 → 0 · words 485 → 100 · craft 72 → 58
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Oct 4 → Oct 7 variant2 sendsChanged: images 1 → 16 · buttons 0 → 1 · words 100 → 488 · craft 58 → 68
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Oct 7 → Oct 8 variant1 sendChanged: images 16 → 18 · craft 68 → 73
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Oct 8 → Oct 9 variant1 sendChanged: images 18 → 10 · words 489 → 567
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Oct 9 → Oct 10 variant1 sendChanged: images 10 → 18 · words 567 → 487 · craft 77 → 70
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Oct 10 → Oct 11 variant1 sendChanged: images 18 → 9 · words 487 → 606 · craft 70 → 82
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Oct 11 → Oct 12 variant1 sendChanged: images 9 → 8 · words 606 → 559
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Oct 12 → Oct 13 variant1 sendChanged: images 8 → 17 · words 559 → 488 · craft 80 → 70
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Oct 13 → Oct 15 variant1 sendChanged: images 17 → 16
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Oct 15 → Oct 19 variant1 sendChanged: images 16 → 11
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Oct 19 → Oct 21 variant1 sendChanged: images 11 → 19 · craft 74 → 64
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Oct 21 → current variant1 sendChanged: images 19 → 20
The read ⓘ
4 findings and the recommended play are behind the unlock.
See what's working
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Send cadence ⓘ
Craft & tactics ⓘ
Deliverability & sender auth ⓘ
grade CSPF ✓DMARC !BIMI !MX ✓
Preheader issues on the captured email: preheader may truncate (>130 chars)
Hover a chip for the raw record. Compare all competitors →
Recent sends · 5 of 35
30 more observed sends are held for accounts tracking this brand. ⓘ
| Date | Subject line | Channel | Kind | Offer | Deadline | Craft |
|---|---|---|---|---|---|---|
| Oct 21 | Sneakers Made for Wide Feet 🙌 | Campaign | — | — | 67 | |
| Oct 19 | Say Goodbye to Foot Pain 👋 | Campaign | — | — | 64 | |
| Oct 15 | Before putting on your closed-toe shoes... | Campaign | — | — | 74 | |
| Oct 13 | ⏰ Don't Let Your HSA/FSA Funds Expire | Campaign | — | deadline | 70 | |
| Oct 12 | Our Most Stylish Walking Shoe Yet | Campaign | — | — | 70 |
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