HO
Hoka
20 emails observed · May 2–Jul 7 · 9 weeks email: seeded
Prototype — illustrative seed data; the signal math is real. Production reads collected email + public ad libraries (Plane A).
Send frequency
2.1 /wk
→ 0% vs first half
Max discount
40% off
↑ 15→40%
Offer repetition
3×
25% off repeated
Urgency language
35%
5% use emoji
Craft & tactics
How well their emails are built — from the creative alone. Never a performance claim.
across 20 sends · 0 with captured HTML — mostly subject-only, so scored on partial signals
Urgency language on 35% of captured sends.
What we can't see
- We never show Hoka's opens, clicks, or revenue — nobody outside their account can, and we won't pretend to.
- Craft is graded from the creative only. Emails without captured HTML are graded on the subject line alone (and flagged "low observability").
- Observed from our subscription — 20 sends since May 2. Cadence & offer reads are "in our sample."
Deliverability & sender auth
grade BPublic authentication posture from live DNS — deterministic, zero performance implication. ● live DNS
SPF ✓DMARC ✓BIMI !MX ✓
Hover a chip for the raw record. Compare all competitors →
Email creative — the sends we captured · click any email for its craft breakdown
Observed-signal analysis
Hoka is running a discount-escalation ladder into a promo peak.
- Steady cadence at ~2.1 sends/week — a consistent, non-promotional rhythm.
- Discount depth 15% → 40% (peak 40%) — a classic escalation ladder, not one flat sale.
- The 25% off offer repeated 3× across sends — repeated re-use is an observed signal of a prioritized offer (we can't see its performance).
- 35% of subjects use hard-deadline urgency and 5% use emoji.
The play → Match their cadence ramp into your next sale window and test a deeper-than-usual discount framed with a hard deadline. Watch for the 25% off repeat as your signal to counter-promote.
See what's working
Get the full teardown + a weekly alert when Hoka changes tactics. Free, no card.
Stored in the app DB for this MVP.
Send cadence
emails / week · observedThe Wall — captured ad creative · observed run-length, never spend
google◷ 63d
Hoka Running Shoes
Shop Now →Maximal cushion, minimal weight. Free shipping and 30-day returns.
● ad library
◷ 41d
The new Clifton 10 delivers plush, responsive cushioning mile after mile.
● ad library
tiktok◷ 33d
Conquer Any Trail
Learn More →The Speedgoat 6 grips harder and rolls faster. Built for the backcountry.
● ad library
tiktok◷ 28d
Bondi 9 Colorways
Shop Now →New season, new colors. The softest ride we make just got fresher.
● ad library
◷ 12d
Our Memorial Day event is on. Save on every Hoka style — limited time.
● ad library
◷ 7d
Up to 40% off select styles. Once they're gone, they're gone.
● ad library
⭐ Offer-drift — one competitor, every channel
What Hoka promised on ads vs email, on the same dates — two observed facts, never a verdict. Only we can render this: we already hold the email corpus. ● cross-channel
● 1 offer mismatch found across matched ad + email captures.
Ads
25%40%
Email
15%15%20%20%25%25%25%30%30%30%40%40%40%
May 28
25% off
25% Off Sitewide
vs
email 20% off
Last chance: 20% off ends today only
All sends
| Date | Subject line |
|---|---|
| Jul 7 | Selling fast: 40% off ends tonight ⏰ 40% off urgency |
| Jul 5 | 40% off clearance — last chance before it's gone 40% off urgency |
| Jul 2 | Summer clearance: up to 40% off 40% off |
| Jun 29 | New: Mafate Speed 5 trail runner |
| Jun 25 | How to pick your perfect Hoka |
| Jun 20 | Final hours: 30% off everything, today only 30% off urgency |
| Jun 17 | 30% off ends tonight, don't miss it 30% off urgency |
| Jun 14 | Save 30% — our biggest offer of the season 30% off |
| Jun 10 | Fresh colorways in the Bondi 9 |
| Jun 6 | 25% off, 48 hours left ⏳ 25% off urgency |
| Jun 3 | Still going — 25% off sitewide 25% off |
| May 31 | Memorial Day: take 25% off everything 25% off |
| May 27 | Last chance: 20% off ends today only 20% off urgency |
| May 24 | Now 20% off select styles 20% off |
| May 21 | Why runners love maximal cushion |
| May 17 | 15% off ends tonight ⏰ 15% off urgency |
| May 14 | 15% off your next pair — this weekend only 15% off |
| May 9 | New drop alert: Speedgoat 6 is here |
| May 5 | The trails are calling — new arrivals inside |
| May 2 | Meet the new Clifton 10 ☁️ |