NI

Nike

nike.com · competitive teardown

Observed 21 emails · May 1–Jul 7 · 10 weeks

Send frequency
2.2 /wk
↓ 25% vs first half
Max discount
0% off
full price
Offer repetition
0×
none
Urgency language
10%
10% use emoji
Observed-signal analysis

Nike is running a full-price, brand-led program.

  • Cadence is cooling 25% — they've eased off recently (2.5→1.9/wk).
  • No explicit discounts in the captured window — a brand-led, full-price posture.
  • 10% of subjects use hard-deadline urgency and 10% use emoji.
The play → They win on brand, not price — don't get baited into a discount war. Counter with product storytelling and cadence, not deeper markdowns.
All sends
DateSubject
Jul 7This week's must-have drops
Jul 4Fresh 4th of July colorways just dropped 🇺🇸
Jun 30Just In: Air Max Plus new editions
Jun 26Gear up: new performance apparel
Jun 22The Cortez is back — a classic returns
Jun 18Members: early access to summer drops
Jun 14Just In: Alphafly 3 race-day tech
Jun 10Your next favorite tee just landed
Jun 6Summer heat: new arrivals for warm-weather runs
Jun 3Dropping Friday: don't miss the SB Dunk
May 30Just In: Invincible 4 for max cushion
May 27The essentials every runner needs
May 24Members-only: exclusive Air Max colorway
May 21Train harder with the new Metcon 10
May 18Almost gone: Jordan 4 restock
May 15Just In: Dunk Low new colorways
May 12Style spotlight: how to wear Air Force 1s
May 9Fresh drops for your rotation
May 6Members: early access to the new Vomero 18
May 3The Pegasus 41 is built for your next PR
May 1Just In: Air Max Dn8 🔥

Prepared by Peervia · observed signals from public competitor marketing.