Orthofeet

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Brands

Orthofeet

Brand profile

footwearorthofeet.com

This brand at a glance ⓘ

Campaign frequency
5.7/wk↗ +100%
Max discount
30% offsteady
Offer repetition
5×10% off repeated
Urgency language
8%

Coverage ⓘ

Promo band ⓘ
1
Strategy & insights

Changes ⓘ

10% off repeated 5×

Oct 14

2 subject variants in 1 day

Oct 13

2 subject variants in 1 day

Sep 23

Discount 10% → 30%, deepest in 28 days

Sep 20

Offer: a fixed amount off → a percentage off

Sep 20

Campaigns +100%: 30 vs 15

Send timing ⓘ

When they send campaigns

Day000102030405060708091011121314151617181920212223
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Busiest day ⓘ
Thu
Busiest hour ⓘ
13:00
Sends placed ⓘ
45
Urgency authenticity ⓘ
0% of deadlines held
deadlines are decorative 2 of 4 claims checked · last 180 days
ClaimedSubjectOfferWhat happened next
Aug 25 Last Chance for 10% Off Your Next Sneakers 10% 10% was still running on Aug 26
Oct 13 Extra 10% Off Ends Today! 10% 10% was still running on Oct 14

How they grow their SMS list ⓘ

No SMS opt-in call in 51 captured emails

What this teardown can and cannot see ⓘ

Can see

Broadcast + lifecycle emails

Observed from our subscription · 51 captured sends

Cannot see

never Their opens, clicks or revenue

by design Abandonment, back-in-stock & price-drop flows

not measurable How their SMS performed

one inbox Send hour = one inbox

What we can say so far ⓘ

  • 51 captured sends over 60 days
  • 5.7 campaigns / week
  • deepest offer seen 30% off
  • 3 of 51 used deadline language
Toward a seasonal read
51

Creative evolution ⓘ

  1. Sep 3 → Sep 14 variant1 send
  2. Sep 14 → Sep 15 variant1 send
    Changed: images 20 → 24 · words 533 → 425
  3. Sep 15 → Sep 16 variant1 send
    Changed: images 24 → 18
  4. Sep 16 → Sep 17 variant1 send
    Changed: images 18 → 19
  5. Sep 17 → Sep 18 variant1 send
    Changed: images 19 → 17 · words 479 → 423
  6. Sep 18 → Sep 20 variant1 send
    Changed: words 423 → 482
  7. Sep 20 → Sep 21 variant1 send
    Changed: images 17 → 11 · words 482 → 377
  8. Sep 21 → Sep 22 variant1 send
    Changed: images 11 → 19 · words 377 → 430
  9. Sep 22 → Sep 23 variant1 send
    Changed: words 430 → 502
  10. Sep 23 → Sep 24 variant2 sends
    Changed: images 19 → 15 · words 502 → 452
  11. Sep 24 → Sep 25 variant1 send
    Changed: images 15 → 20
  12. Sep 25 → Sep 26 variant1 send
    Changed: words 461 → 504
  13. Sep 26 → Sep 27 variant1 send
    Changed: words 504 → 454
  14. Sep 27 → Sep 28 variant1 send
    Changed: images 20 → 23
  15. Sep 28 → Sep 29 variant1 send
    Changed: images 23 → 18 · words 449 → 565
  16. Sep 29 → Sep 30 variant1 send
    Changed: images 18 → 19 · words 565 → 482
  17. Sep 30 → Oct 1 variant1 send
  18. Oct 1 → Oct 2 variant1 send
    Changed: images 19 → 20
  19. Oct 2 → Oct 3 variant1 send
    Changed: images 20 → 19 · words 537 → 458
  20. Oct 3 → Oct 4 variant1 send
    Changed: images 19 → 17
  21. Oct 4 → Oct 5 variant1 send
    Changed: images 17 → 14
  22. Oct 5 → Oct 6 variant1 send
  23. Oct 6 → Oct 7 variant1 send
    Changed: images 14 → 20
  24. Oct 7 → Oct 8 variant1 send
    Changed: images 20 → 9 · words 447 → 399
  25. Oct 8 → Oct 9 variant1 send
    Changed: images 9 → 21 · words 399 → 563
  26. Oct 9 → Oct 10 variant1 send
    Changed: images 21 → 20 · words 563 → 451
  27. Oct 10 → Oct 11 variant1 send
    Changed: images 20 → 18 · words 451 → 393
  28. Oct 11 → Oct 12 variant1 send
    Changed: images 18 → 12
  29. Oct 12 → Oct 13 variant1 send
    Changed: images 12 → 16
  30. Oct 13 → Oct 14 variant2 sends
    Changed: images 16 → 13
  31. Oct 14 → Oct 15 variant1 send
    Changed: images 13 → 14 · words 402 → 496 · craft 77 → 70
  32. Oct 15 → Oct 16 variant1 send
    Changed: images 14 → 20 · words 496 → 541 · craft 70 → 77
  33. Oct 16 → Oct 17 variant1 send
    Changed: words 541 → 459
  34. Oct 17 → Oct 18 variant1 send
    Changed: images 20 → 21 · words 459 → 513
  35. Oct 18 → Oct 19 variant1 send
  36. Oct 19 → Oct 20 variant1 send
    Changed: images 21 → 20 · words 526 → 461
  37. Oct 20 → current variant2 sends
    Changed: images 20 → 18 · words 461 → 397

The read ⓘ

4 findings and the recommended play are behind the unlock.

See what's working

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Send cadence ⓘ

Craft & tactics ⓘ

Deliverability & sender auth ⓘ

grade C
SPF ✓DMARC !BIMI !MX ✓
Preheader issues on the captured email: preheader may truncate (>130 chars)
Hover a chip for the raw record. Compare all competitors →

Recent sends · 5 of 51

✓ All 51Campaigns 48Flows 3Transactional 0

46 more observed sends are held for accounts tracking this brand. ⓘ

DateSubject lineChannelKindOfferDeadlineCraft
Oct 21Still bending over to tie shoes? Not anymore. Email Campaign — — 76
Oct 20Podiatrist-Approved Cushioning in a Classic Clog Email Campaign — — 76
Oct 19The Heeled Boot You Can Actually Walk In Email Campaign — — 76
Oct 18NEW: Spot On Comfort 🐆 Email Campaign — — 74
Oct 17Cozy inside. Ready for anything outside. Email Campaign — — 74
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