Orthofeet
Brand profile
footwearorthofeet.com
This brand at a glance
Coverage ⓘ
Urgency authenticity ⓘ
2
Promo band ⓘ
1
Email creative
Creative opens for accounts tracking Orthofeet ⓘ
Strategy & insights
Changes ⓘ
10% off repeated 3×
Oct 14
2 subject variants in 1 day
Oct 13
2 subject variants in 1 day
Sep 23
Send timing ⓘ
When they send campaigns
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Busiest day ⓘ
Wed
Busiest hour ⓘ
13:00
Sends placed ⓘ
32
How they grow their SMS list ⓘ
No SMS opt-in call in 32 captured emails
What this teardown can and cannot see ⓘ
Can see
Broadcast + lifecycle emails
Observed from our subscription · 32 captured sends
Cannot see
never Their opens, clicks or revenue
by design Abandonment, back-in-stock & price-drop flows
not measurable How their SMS performed
one inbox Send hour = one inbox
What we can say so far ⓘ
- 51 captured sends over 60 days
- 5.7 campaigns / week
- deepest offer seen 30% off
- 3 of 51 used deadline language
Toward a seasonal read
51
Creative evolution ⓘ
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Sep 22 → Sep 23 variant1 send
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Sep 23 → Sep 24 variant2 sendsChanged: images 19 → 15 · words 502 → 452
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Sep 24 → Sep 25 variant1 sendChanged: images 15 → 20
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Sep 25 → Sep 26 variant1 sendChanged: words 461 → 504
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Sep 26 → Sep 27 variant1 sendChanged: words 504 → 454
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Sep 27 → Sep 28 variant1 sendChanged: images 20 → 23
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Sep 28 → Sep 29 variant1 sendChanged: images 23 → 18 · words 449 → 565
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Sep 29 → Sep 30 variant1 sendChanged: images 18 → 19 · words 565 → 482
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Sep 30 → Oct 1 variant1 send
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Oct 1 → Oct 2 variant1 sendChanged: images 19 → 20
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Oct 2 → Oct 3 variant1 sendChanged: images 20 → 19 · words 537 → 458
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Oct 3 → Oct 4 variant1 sendChanged: images 19 → 17
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Oct 4 → Oct 5 variant1 sendChanged: images 17 → 14
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Oct 5 → Oct 6 variant1 send
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Oct 6 → Oct 7 variant1 sendChanged: images 14 → 20
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Oct 7 → Oct 8 variant1 sendChanged: images 20 → 9 · words 447 → 399
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Oct 8 → Oct 9 variant1 sendChanged: images 9 → 21 · words 399 → 563
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Oct 9 → Oct 10 variant1 sendChanged: images 21 → 20 · words 563 → 451
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Oct 10 → Oct 11 variant1 sendChanged: images 20 → 18 · words 451 → 393
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Oct 11 → Oct 12 variant1 sendChanged: images 18 → 12
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Oct 12 → Oct 13 variant1 sendChanged: images 12 → 16
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Oct 13 → Oct 14 variant2 sendsChanged: images 16 → 13
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Oct 14 → Oct 15 variant1 sendChanged: images 13 → 14 · words 402 → 496 · craft 77 → 70
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Oct 15 → Oct 16 variant1 sendChanged: images 14 → 20 · words 496 → 541 · craft 70 → 77
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Oct 16 → Oct 17 variant1 sendChanged: words 541 → 459
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Oct 17 → Oct 18 variant1 sendChanged: images 20 → 21 · words 459 → 513
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Oct 18 → Oct 19 variant1 send
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Oct 19 → Oct 20 variant1 sendChanged: images 21 → 20 · words 526 → 461
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Oct 20 → current variant2 sendsChanged: images 20 → 18 · words 461 → 397
The read ⓘ
4 findings and the recommended play are behind the unlock.
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Send cadence ⓘ
Craft & tactics ⓘ
Deliverability & sender auth ⓘ
grade CSPF ✓DMARC !BIMI !MX ✓
Preheader issues on the captured email: preheader may truncate (>130 chars)
Hover a chip for the raw record. Compare all competitors →
Recent sends · 5 of 32
27 more observed sends are held for accounts tracking this brand. ⓘ
| Date | Subject line | Channel | Kind | Offer | Deadline | Craft |
|---|---|---|---|---|---|---|
| Oct 21 | Still bending over to tie shoes? Not anymore. | Campaign | — | — | 76 | |
| Oct 20 | Podiatrist-Approved Cushioning in a Classic Clog | Campaign | — | — | 76 | |
| Oct 19 | The Heeled Boot You Can Actually Walk In | Campaign | — | — | 76 | |
| Oct 18 | NEW: Spot On Comfort 🐆 | Campaign | — | — | 74 | |
| Oct 17 | Cozy inside. Ready for anything outside. | Campaign | — | — | 74 |
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