Taos
footweartaosfootwear.com
This brand at a glance ⓘ
Coverage ⓘ
Email creative
Creative opens for accounts tracking Taos ⓘ
Strategy & insights
Changes ⓘ
2 subject variants in 2 days
2 subject variants in 2 days
Promotion 11% → 100% of sends
Launch 67% → 0% of sends
Send timing ⓘ
When they send campaigns
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How they grow their SMS list ⓘ
No SMS opt-in call in 16 captured emails
What this teardown can and cannot see ⓘ
Broadcast + lifecycle emails
Observed from our subscription · 16 captured sends
never Their opens, clicks or revenue
by design Abandonment, back-in-stock & price-drop flows
not measurable How their SMS performed
one inbox Send hour = one inbox
What we can say so far ⓘ
- 26 captured sends over 55 days
- 3.2 campaigns / week
- deepest offer seen 60% off
- 1 of 26 used deadline language
Creative evolution ⓘ
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Sep 22 → Sep 24 variant1 send
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Sep 24 → Sep 25 variant1 sendChanged: images 9 → 10
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Sep 25 → Sep 27 variant1 sendChanged: images 10 → 13
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Sep 27 → Sep 29 variant1 sendChanged: images 13 → 14
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Sep 29 → Oct 1 variant1 sendChanged: images 14 → 7
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Oct 1 → Oct 2 variant1 sendChanged: images 7 → 13
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Oct 2 → Oct 4 variant1 sendChanged: images 13 → 8
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Oct 4 → Oct 8 variant2 sendsChanged: images 8 → 7
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Oct 8 → Oct 9 variant1 sendChanged: images 7 → 9
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Oct 9 → Oct 11 variant1 sendChanged: images 9 → 11
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Oct 11 → Oct 15 variant1 sendChanged: images 11 → 13
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Oct 15 → Oct 16 variant1 sendChanged: images 13 → 10
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Oct 16 → current template3 sendsChanged: images 10 → 12
The read ⓘ
3 findings and the recommended play are behind the unlock.
See what's working
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Send cadence ⓘ
Craft & tactics ⓘ
Deliverability & sender auth ⓘ
grade BRecent sends · 5 of 16
11 more observed sends are held for accounts tracking this brand. ⓘ
| Date | Subject line | Channel | Kind | Offer | Deadline | Craft |
|---|---|---|---|---|---|---|
| Oct 20 | Finally, flats that don’t hurt | Campaign | — | — | 70 | |
| Oct 18 | Not so flat, flats | Campaign | — | — | 67 | |
| Oct 16 | Chocolate, vintage, distressed: pick your brown | Campaign | — | — | 70 | |
| Oct 15 | 7AM to 9PM, covered | Campaign | — | — | 67 | |
| Oct 11 | Workdays, walks & weekends | Campaign | — | — | 68 |