NI
Nike
21 emails observed · May 1–Jul 7 · 10 weeks email: seeded
Prototype — illustrative seed data; the signal math is real. Production reads collected email + public ad libraries (Plane A).
Send frequency
2.2 /wk
↓ 25% vs first half
Max discount
0% off
full price
Offer repetition
0×
none
Urgency language
10%
10% use emoji
Craft & tactics
How well their emails are built — from the creative alone. Never a performance claim.
across 21 sends · 0 with captured HTML — mostly subject-only, so scored on partial signals
Urgency language on 10% of captured sends.
What we can't see
- We never show Nike's opens, clicks, or revenue — nobody outside their account can, and we won't pretend to.
- Craft is graded from the creative only. Emails without captured HTML are graded on the subject line alone (and flagged "low observability").
- Observed from our subscription — 21 sends since May 1. Cadence & offer reads are "in our sample."
Deliverability & sender auth
grade BPublic authentication posture from live DNS — deterministic, zero performance implication. ● live DNS
SPF ✓DMARC ✓BIMI !MX ✓
Hover a chip for the raw record. Compare all competitors →
Email creative — the sends we captured · click any email for its craft breakdown
Observed-signal analysis
Nike is running a full-price, brand-led program.
- Cadence is cooling 25% — they've eased off recently (2.5→1.9/wk).
- No explicit discounts in the captured window — a brand-led, full-price posture.
- 10% of subjects use hard-deadline urgency and 10% use emoji.
The play → They win on brand, not price — don't get baited into a discount war. Counter with product storytelling and cadence, not deeper markdowns.
See what's working
Get the full teardown + a weekly alert when Nike changes tactics. Free, no card.
Stored in the app DB for this MVP.
Send cadence
emails / week · observedThe Wall — captured ad creative · observed run-length, never spend
◷ 68d
Move different in the new Air Max Dn8. Dynamic Air, unreal energy.
● ad library
google◷ 68d
Nike Official Store
Shop Now →Shop the latest shoes, apparel and gear. Free shipping for members.
● ad library
tiktok◷ 66d
Chase Your PR
Shop Now →The Pegasus 41 gives you the responsive ride to go the distance.
● ad library
◷ 63d
Early access to drops, exclusive colorways, and free shipping. Join free.
● ad library
tiktok◷ 54d
Dunk Low Drops
Explore →New colorways landing weekly. Set your alarm and don't sleep on it.
● ad library
◷ 24d
The Alphafly 3 is our fastest marathon shoe. Feel the propulsion.
● ad library
tiktok◷ 16d
The Cortez Returns
Shop Now →A Nike icon, reborn. Classic lines, all-day comfort.
● ad library
⭐ Offer-drift — one competitor, every channel
What Nike promised on ads vs email, on the same dates — two observed facts, never a verdict. Only we can render this: we already hold the email corpus. ● cross-channel
○ Insufficient matched capture — we don't hold ad offers and don't hold email offers for this brand yet. Not a claim that they're consistent.
Ads
none captured
Email
none captured
Pin this brand across channels to light up drift detection.
All sends
| Date | Subject line |
|---|---|
| Jul 7 | This week's must-have drops |
| Jul 4 | Fresh 4th of July colorways just dropped 🇺🇸 |
| Jun 30 | Just In: Air Max Plus new editions |
| Jun 26 | Gear up: new performance apparel |
| Jun 22 | The Cortez is back — a classic returns |
| Jun 18 | Members: early access to summer drops |
| Jun 14 | Just In: Alphafly 3 race-day tech |
| Jun 10 | Your next favorite tee just landed |
| Jun 6 | Summer heat: new arrivals for warm-weather runs |
| Jun 3 | Dropping Friday: don't miss the SB Dunk urgency |
| May 30 | Just In: Invincible 4 for max cushion |
| May 27 | The essentials every runner needs |
| May 24 | Members-only: exclusive Air Max colorway |
| May 21 | Train harder with the new Metcon 10 |
| May 18 | Almost gone: Jordan 4 restock |
| May 15 | Just In: Dunk Low new colorways |
| May 12 | Style spotlight: how to wear Air Force 1s |
| May 9 | Fresh drops for your rotation |
| May 6 | Members: early access to the new Vomero 18 |
| May 3 | The Pegasus 41 is built for your next PR |
| May 1 | Just In: Air Max Dn8 🔥 urgency |