ON
On
16 emails observed · May 1–Jul 7 · 10 weeks email: seeded
Prototype — illustrative seed data; the signal math is real. Production reads collected email + public ad libraries (Plane A).
Send frequency
1.7 /wk
↑ 29% vs first half
Max discount
15% off
↑ 10→15%
Offer repetition
1×
10% off repeated
Urgency language
0%
0% use emoji
Craft & tactics
How well their emails are built — from the creative alone. Never a performance claim.
across 16 sends · 0 with captured HTML — mostly subject-only, so scored on partial signals
Urgency language on 0% of captured sends.
What we can't see
- We never show On's opens, clicks, or revenue — nobody outside their account can, and we won't pretend to.
- Craft is graded from the creative only. Emails without captured HTML are graded on the subject line alone (and flagged "low observability").
- Observed from our subscription — 16 sends since May 1. Cadence & offer reads are "in our sample."
Deliverability & sender auth
grade CPublic authentication posture from live DNS — deterministic, zero performance implication. ● live DNS
SPF ✓DMARC !BIMI !MX ✓
Hover a chip for the raw record. Compare all competitors →
Email creative — the sends we captured · click any email for its craft breakdown
Observed-signal analysis
On is running a discount-escalation ladder into a promo peak.
- Cadence is ramping 29% — from 1.5 to 1.9 sends/week. They lean in as a promo window approaches.
- Discount depth 10% → 15% (peak 15%) — a classic escalation ladder, not one flat sale.
- 0% of subjects use hard-deadline urgency.
The play → Match their cadence ramp into your next sale window and test a deeper-than-usual discount framed with a hard deadline. Watch for the 10% off repeat as your signal to counter-promote.
See what's working
Get the full teardown + a weekly alert when On changes tactics. Free, no card.
Stored in the app DB for this MVP.
Send cadence
emails / week · observedThe Wall — captured ad creative · observed run-length, never spend
◷ 68d
Swiss-engineered cushioning that turns every stride into effortless motion.
● ad library
tiktok◷ 65d
Cloudmonster 2
Explore →Maximum energy return. Bold silhouette. Run louder.
● ad library
google◷ 59d
On Running Shoes
Shop Now →Premium performance footwear engineered in Switzerland. Free returns.
● ad library
◷ 37d
Performance heritage meets everyday style. Wear it anywhere.
● ad library
tiktok◷ 18d
Race Day, Reimagined
Learn More →The Cloudboom Strike is built to help you find your fastest self.
● ad library
⭐ Offer-drift — one competitor, every channel
What On promised on ads vs email, on the same dates — two observed facts, never a verdict. Only we can render this: we already hold the email corpus. ● cross-channel
○ Insufficient matched capture — we don't hold ad offers for this brand yet. Not a claim that they're consistent.
Ads
none captured
Email
10%15%
Pin this brand across channels to light up drift detection.
All sends
| Date | Subject line |
|---|---|
| Jul 7 | Discover the Cloudmonster Hyper |
| Jul 3 | Our sustainability story, one shoe at a time |
| Jun 30 | Final pairs: select styles 15% off 15% off |
| Jun 26 | New arrival: Cloudboom Strike LS |
| Jun 22 | The apparel built for warm-weather runs |
| Jun 18 | Summer essentials from On |
| Jun 13 | 10% off for members this week 10% off |
| Jun 9 | Just dropped: Cloudeclipse in new tones |
| Jun 4 | A closer look at our lightest racer yet |
| May 30 | Members: early access to the new Cloud 6 |
| May 25 | Cloudnova: where performance meets street |
| May 20 | Meet the athletes who run in On |
| May 15 | New arrival: Cloudsurfer Next |
| May 11 | The science behind CloudTec® |
| May 6 | Engineered in Switzerland, made to move |
| May 1 | Introducing Cloudmonster 2 |