Taos

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Brands

Taos

Brand profile

footweartaosfootwear.com

This brand at a glance ⓘ

Campaign frequency
3.2/wk↗ +61%
Max discount
60% offsteady
Offer repetition
2×60% off repeated
Urgency language
4%

Coverage ⓘ

Urgency authenticity ⓘ
1
Promo band ⓘ
4
Strategy & insights

Changes ⓘ

2 subject variants in 2 days

Oct 18

2 subject variants in 2 days

Oct 4

60% off repeated 2×

Sep 3

Promotion 27% → 53% of sends

Send hour 18:00 → 15:00 UTC

Launch 67% → 0% of sends · last 30 days

Send timing ⓘ

When they send campaigns

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Sun
Mon
Tue
Wed
Thu
Fri
Sat
Busiest day ⓘ
Sun
Busiest hour ⓘ
20:00
Sends placed ⓘ
25

How they grow their SMS list ⓘ

No SMS opt-in call in 26 captured emails

What this teardown can and cannot see ⓘ

Can see

Broadcast + lifecycle emails

Observed from our subscription · 26 captured sends

Cannot see

never Their opens, clicks or revenue

by design Abandonment, back-in-stock & price-drop flows

not measurable How their SMS performed

one inbox Send hour = one inbox

What we can say so far ⓘ

  • 26 captured sends over 55 days
  • 3.2 campaigns / week
  • deepest offer seen 60% off
  • 1 of 26 used deadline language
Toward a seasonal read
26

Creative evolution ⓘ

  1. Aug 27 → Aug 28 variant1 send
  2. Aug 28 → Aug 30 variant1 send
    Changed: images 18 → 7 · craft 68 → 73
  3. Aug 30 → Sep 1 variant1 send
    Changed: images 7 → 12
  4. Sep 1 → Sep 3 variant1 send
    Changed: images 12 → 5 · craft 71 → 76
  5. Sep 3 → Sep 13 variant1 send
    Changed: images 5 → 12
  6. Sep 13 → Sep 15 variant1 send
    Changed: images 12 → 9
  7. Sep 15 → Sep 17 variant1 send
    Changed: images 9 → 13 · craft 73 → 68
  8. Sep 17 → Sep 18 variant1 send
    Changed: images 13 → 11
  9. Sep 18 → Sep 20 variant1 send
    Changed: images 11 → 10
  10. Sep 20 → Sep 22 variant1 send
    Changed: images 10 → 11
  11. Sep 22 → Sep 24 variant1 send
    Changed: images 11 → 9
  12. Sep 24 → Sep 25 variant1 send
    Changed: images 9 → 10
  13. Sep 25 → Sep 27 variant1 send
    Changed: images 10 → 13
  14. Sep 27 → Sep 29 variant1 send
    Changed: images 13 → 14
  15. Sep 29 → Oct 1 variant1 send
    Changed: images 14 → 7
  16. Oct 1 → Oct 2 variant1 send
    Changed: images 7 → 13
  17. Oct 2 → Oct 4 variant1 send
    Changed: images 13 → 8
  18. Oct 4 → Oct 8 variant2 sends
    Changed: images 8 → 7
  19. Oct 8 → Oct 9 variant1 send
    Changed: images 7 → 9
  20. Oct 9 → Oct 11 variant1 send
    Changed: images 9 → 11
  21. Oct 11 → Oct 15 variant1 send
    Changed: images 11 → 13
  22. Oct 15 → Oct 16 variant1 send
    Changed: images 13 → 10
  23. Oct 16 → current template3 sends
    Changed: images 10 → 12

The read ⓘ

4 findings and the recommended play are behind the unlock.

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Send cadence ⓘ

Craft & tactics ⓘ

Deliverability & sender auth ⓘ

grade B
SPF ✓DMARC ✓BIMI !MX ✓
Preheader issues on the captured email: preheader may truncate (>130 chars)
Hover a chip for the raw record. Compare all competitors →

Recent sends · 5 of 26

✓ All 26Campaigns 25Flows 1Transactional 0

21 more observed sends are held for accounts tracking this brand. ⓘ

DateSubject lineChannelKindOfferDeadlineCraft
Oct 20Finally, flats that don’t hurt Email Campaign — — 70
Oct 18Not so flat, flats Email Campaign — — 67
Oct 16Chocolate, vintage, distressed: pick your brown Email Campaign — — 70
Oct 157AM to 9PM, covered Email Campaign — — 67
Oct 11Workdays, walks & weekends Email Campaign — — 68
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